You keep hearing AI will change everything. What you don't hear is where to start, what's worth your time, and what's just noise. Whether you run the business, manage a team, or are just buried in the same repetitive work every week, I help you figure that out, then I set it up so it works.
Based in Oxted, Surrey. Working with businesses, teams and individuals across the South East and beyond.
Most people I talk to aren't anti-AI — whether they're running the business, managing a team, or just doing the day-to-day work. They're busy, the advice online is contradictory, and every tool promises the world. Here's where I usually come in.
Everyone's an expert and half of it sounds like science fiction. You want a straight answer about what AI can actually do for you.
Presentations, spreadsheets, data you have to pull together by hand. You know some of it could be automated — you just don't know where to start.
You're managing a team or a department and you know something's inefficient — too slow, too manual, not getting enough done. You need it solved, not a lecture on AI trends.
You've heard the horror stories. You want practical wins that pay for themselves, not an expensive experiment.
You shouldn't have to be. My job is to make this make sense in plain English and take the technical part off your plate.
These aren't hypotheticals. They're the kinds of working systems I build, using the same approach I've spent 15+ years applying in tech, ecommerce and marketing.
Customer emails, follow-ups, proposals, social posts, product descriptions. AI drafts them in your voice; you approve and send. Hours back every week.
I build tools that go and find information, pull it together, and lay it out ready to use. The dull lookup-and-copy work that eats your afternoons.
Smart replies to common questions, first-line support, and follow-up that doesn't slip through the cracks, so nobody waits and nobody gets forgotten.
Ask plain questions of your sales, bookings, or customer records and get plain answers. No spreadsheet gymnastics required.
The repeated process that happens every time you get a new lead, order, or enquiry. I build it once so it runs itself.
So this doesn't depend on me forever. I leave you and your people confident, with simple habits that stick.
I've spent over 15 years in tech, specialising in ecommerce and marketing, including time at Shopify. Along the way I've worked with some of the largest technology companies in the world — Adobe, Salesforce, Anthropic, Meta and Microsoft among them — across hundreds of technology platforms, and alongside major global consultancies including Accenture, IBM and Cognizant.
What matters for you: I don't outsource the technical side. I build my own AI systems that do real work, researching, cross-referencing data, drafting communications, and handling the repetitive jobs that used to take hours by hand. Based in Oxted, Surrey, after ten years in the US and time in Europe and Australia, I bring that experience, scaled down and made practical, to whoever needs it.
In tech, specialising in ecommerce and marketing.
Time at the platform powering millions of businesses worldwide.
Worked with Adobe, Salesforce, Anthropic, Meta and Microsoft.
Alongside Accenture, IBM and Cognizant.
Plus time in Europe and Australia.
Builds his own AI systems — never just advises on someone else's.
Start with a conversation. From there you can take the plan and run it yourself, or hand the whole thing to me. Most people want a bit of both.
A focused session to find where AI genuinely helps your business, and just as importantly where it doesn't. You leave with a clear, prioritised plan in plain English.
We pick the wins from your plan and I build them with you. Working tools, set up properly, tested on your real work, with you involved so you understand what's running.
For businesses that want AI to keep paying off. I stay on hand to improve what's working, add new tools as you grow, and keep you ahead as the technology changes.
Not sure which fits? That's normal. The free chat sorts it out, no commitment.
A relaxed, free conversation about your business and what's eating your time. No pitch, no pressure.
I come back with the handful of places AI will genuinely help, and what each is worth to you.
I set up the tools and test them on your real work, with you involved so it's never a black box.
You and your team are confident and self-sufficient. I'm a message away whenever you need me.
No jargon, no hard sell, no commitment. Tell me a little about what you do and I'll come back with a couple of honest ideas, free.
I read every message myself and usually reply within a day.